... Unlike a drug, it's very legal and very cheap. Like many drugs though, it's incredibly dangerous. Probably why they call it Liquid Crack!
http://www.dailyfreepress.com/news/liquor-stores-reassess-four-loko-for-liquid-crack-reputation-1.2383718
http://www.dailyfreepress.com/news/liquor-stores-reassess-four-loko-for-liquid-crack-reputation-1.2383718
Lately a bunch of college kids have been sending themselves to the hospital after consuming Four Loko. Some places it sells for $2.50 and the alcoholoic fruit flavored drink is equal to about 5 or 6 beers and 2 cups of coffee. Wow. One can is more alcohol than most college kids I know would consume on an average night out.
Caffeine and alcohol combined are already dangerous, but unlike red bull and vodka, this drink already comes combined and its bright colors make it look just like every other reasonably harmless energy drink.
I think we have to hold marketing teams and advertisers up to higher standards. From the picture, you can obviously tell it looks like they are targeting underage drinkers with the image on the can. The company argues that they are staying within legal advertising limits, but I beg to differ.
Just like cigarette companies have been banned from targetting younger smokers with their ads, I believe the alcohol industry should be under an equal amount of scrutiny. Yes, they do obviously display that there is alcohol in the beverage, but I'm not one to usually check the alcohol percentage of a canned alcohol drink or better yet the amount of caffeine, so I doubt many other students do either.
I think from now on I'll stick with mixed drinks, beer or wine. When I hear stories like this and realize the lack of regulation, it seems much safer.